Risk, returns & timeframes illustration
1 min read
March 9, 2022
by

Apple’s squeezing the juice

Has Apple lost their a-peel to app-makers? While they keep taking a bigger slice of the pie it seems they’ve lost some shine. 🥧 And 34 US states ain’t happy.
1 min read
March 9, 2022
by

Apple’s squeezing the juice

Has Apple lost their a-peel to app-makers? While they keep taking a bigger slice of the pie it seems they’ve lost some shine. 🥧 And 34 US states ain’t happy.
1 min read
March 9, 2022
by

Apple’s squeezing the juice

Has Apple lost their a-peel to app-makers? While they keep taking a bigger slice of the pie it seems they’ve lost some shine. 🥧 And 34 US states ain’t happy.
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As far as Apple (AAPL) fans go, they don’t come much bigger than Warren Buffett. 👴  In the past, Buffett called Apple ‘probably the best business I know in the world’, and has labelled his decision to sell off shares in the company a mistake. Today, Buffett counts Apple as one of Berkshire Hathaway’s ‘Four Giants’, and delivered Berkshire investors a juicy US$785 million in dividends in 2021. So, what’s Apple’s secret sauce? According to Buffett, it’s ‘the value of an ecosystem’ that he reckons gives Apple its shine. 🍎

Apple is great at selling iPhones, which is by far Apple’s largest revenue driver. But the more phones they sell, the more revenue Apple can also earn from their supporting services, like the App Store. And while gross margins for iPhones and iPads were about 35% in 2021, margins for services were a whopping 70%. That’s because Apple commands up to a 30% slice of the pie from in-app purchases of digital goods and services made through their App Store. 🥧  Sure, that’s similar to Google Play and Amazon App Store fees. But geez, OnlyFans only takes a 20 percent cut for themselfie, and it makes New Zealand’s GST look like a comparative bargain at just 15%. According to Visual Capitalist, Apple makes more money via their App Store from gaming than Sony, Nintendo, Microsoft (MSFT) and Activision Blizzard (AVTI) combined!

But cracks could be starting to show in Apple’s app armour. In 2020 when Epic Games tried to bypass Apple’s payment system in their smash game Fortnite (yep, kids still play that), Apple booted Fortnite from their App Store. That set the stage for an epic legal battle royale with Epic - joined by 34 US states - alleging Apple has too much power. Watch this space. 🍿

We’re not financial advisors and Hatch news is for your information only. However dazzling our writing, none of it is a recommendation to invest in any of the companies or funds mentioned. If you want support before making any investment decisions, consider seeking financial advice from a licensed provider. We’ve done our best to ensure all information is current when we pushed ‘publish’ on this article. And of course, with investing, your money isn’t guaranteed to grow and there’s always a risk you might lose money.

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