Risk, returns & timeframes illustration
1 min read
April 17, 2023
by
Belinda Nash

I’m not your Bud 🍺

Seems a small minority of folk in the US are stuck between a Kid Rock and a hard seltzer. The 90s rocker is all in a lather about who else has been drinking his favourite Bud Light. Now he’s making a song and dance about ditching it for Coors - the even more LGBTQ-friendly beer. Cheers!
Risk, returns & timeframes illustration
1 min read
April 17, 2023
by
Belinda Nash

I’m not your Bud 🍺

Seems a small minority of folk in the US are stuck between a Kid Rock and a hard seltzer. The 90s rocker is all in a lather about who else has been drinking his favourite Bud Light. Now he’s making a song and dance about ditching it for Coors - the even more LGBTQ-friendly beer. Cheers!
Table of contents
Free Getting Started Course
Take your first, or next, step to becoming a confident investor with Hatch's free online course – just 10 minutes a day, for 10 days.
Weekly news from Wall St
Subscribe to The Fry Up - your weekly sizzle of headline-grabbing share market news. Read by 60,000 Kiwis to help them take charge of their investing journey.

It appears Kid Rock’s gun-totin’ tantrum has kicked up a storm in a beer cup. 🍺 The 90s Nu Metaller, who’s been linked to the Woodstock ‘99 toxic masculinity trainwreck, has thrown his Bud Light baby out with the beer water, boycotting all Anheuser-Busch’s (BUD - ADR) brews and taking redneck bars with him… switching to, erm, Open & Proud certified Coors (TAP). 🏳️‍🌈

While enjoying a Bud Light with a drag queen 20 years ago was just dandy, today the Trump supporter is fired up over TikToker Dylan Mulvaney’s March Madness partnership with the ‘frat pack’ beer brand. 🤬 And it seems the weathered GenXer’s not the only one rattled. Much like Bud Light’s sales decline, the brand’s public face appeared to retreat. Yet despite the Bud snub, Anheuser-Busch’s stock has fallen just 2.8% since Mr Rock’s antics.

While the backflipping Bud brewer faced an entirely different backlash in 2021 - for donating to anti-trans legislators - it’s not Mulvaney's first time in the firing line. Following her Nike (NKE) activewear endorsement this April - which caused Caitlyn Jenner to kick up a stink - the sports mega brand came to the influencer’s defence in social media. Seems no bother for investors however, as the company’s stock flexed up 6.6% since her post. 💪

Despite the fringe cultural clash in the US, inclusivity could actually be good for business. According to TIME, the LGBTIQ+ dollar is worth US$3.7 trillion, and in a 2020 Procter & Gamble (PG) poll, 75% of respondents said they were comfortable seeing LGBTQ representation in ads. 

Other progressive brands unafraid to wade into transphobic waters include Hershey (HSY) with their ‘Her for She’ 2023 International Women’s Day campaign and Adidas’ #ImpossibleIsNothing, M&M introducing their Purple spokescandy in 2022, Brown-Forman-owned (BF.A, BF.B) Jack Daniels’ Drag Queen Camp 2021, Citigroup’s (C) 2020 ‘True Name’ Mastercard (MA), and in 2019, Procter & Gamble’s Pantene and Gillette campaigns. So perhaps instead of bubbling up over other people’s lives, maybe just enjoy the damn beer. 🍻

Belinda Nash
Finance writer
Linkedin

We’re not financial advisors and Hatch news is for your information only. However dazzling our writing, none of it is a recommendation to invest in any of the companies or funds mentioned. If you want support before making any investment decisions, consider seeking financial advice from a licensed provider. We’ve done our best to ensure all information is current when we pushed ‘publish’ on this article. And of course, with investing, your money isn’t guaranteed to grow and there’s always a risk you might lose money.

Join the Kiwis who are hatching their tomorrow and have invested more than $1 billion with Hatch.

More recent news articles

More recent learn articles

6 min read
Nov 28, 2023

Black Friday’s record-breaking US$9.8 billion US online sales, US$70.9 billion globally

New Zealand imported Black Friday from the US, but that doesn’t mean we’re spending up large during tighter economic times. While Black Friday spending soared in the US, it seems Kiwis weren’t quite so keen to part with their hard-earned cash. So who was spending up large in record US Black Friday shopping?
Read more
6 min read
Nov 21, 2023

Underrated Thanksgiving stocks and hopes for a seasonal market rally

While 2023 may have felt like a bumpy ride for investors it seems that recession predictions were stymied by a buoyant American economy. Could the road ahead bring in fresh optimism echoing rallies of holidays past?
Read more
5 min read
Nov 14, 2023

Affirm shares surged 24% ahead of holidays splurge

In a world of instant gratification, is buy now pay later (BNPL) just what we do now? While BNPL providers aren't rapidly bringing on more customers and people aren’t using BNPL more, shoppers are missing more payments sinking into a debt cycle helping providers’ revenue to climb. Is this why Affirm’s stock has soared 153% this year?
Read more

More recent news articles

More recent learn articles

6 min read
Nov 28, 2023

Black Friday’s record-breaking US$9.8 billion US online sales, US$70.9 billion globally

New Zealand imported Black Friday from the US, but that doesn’t mean we’re spending up large during tighter economic times. While Black Friday spending soared in the US, it seems Kiwis weren’t quite so keen to part with their hard-earned cash. So who was spending up large in record US Black Friday shopping?
Read more
6 min read
Nov 21, 2023

Underrated Thanksgiving stocks and hopes for a seasonal market rally

While 2023 may have felt like a bumpy ride for investors it seems that recession predictions were stymied by a buoyant American economy. Could the road ahead bring in fresh optimism echoing rallies of holidays past?
Read more
5 min read
Nov 14, 2023

Affirm shares surged 24% ahead of holidays splurge

In a world of instant gratification, is buy now pay later (BNPL) just what we do now? While BNPL providers aren't rapidly bringing on more customers and people aren’t using BNPL more, shoppers are missing more payments sinking into a debt cycle helping providers’ revenue to climb. Is this why Affirm’s stock has soared 153% this year?
Read more