Happy birthday Gangnam Style! 🎂 Ten years after PSY almost broke YouTube with his electric ear-worm, K-pop has exploded around the world. Almost half of YouTube’s 20 most liked videos come from K-pop stars. Three of those are from Blackpink, who are about to take on the largest world tour in the history of a K-pop girl group with their Born Pink world tour. 🍭

And because we just can’t get enough, there’s now a K-pop exchange traded fund (ETF) available on the NYSE Arca Exchange (but not currently on Hatch). 😯 The KPOP and Korean Entertainment ETF lets fans back some of the biggest kings and queens of K-pop through companies like HYBE, the agency for boy group BTS, and YG Entertainment - the Pink Venom behind Blackpink. In the music industry, companies make money from music sales and live concerts. But K-pop’s global fan base means groups also do the money dance with lucrative collab and endorsement deals. Blackpink have worked with brands including Calvin Klein (PVH), YSL, Celine and Tiffany & Co. 💍 How you like that? 

If K-pop’s not your jam, the buffet of choice in the weird and wonderful world of ETFs grows almost daily. How about a breakfast ETF, which tracks the price of coffee, orange juice and bacon? 🥓 The BRKY ETF (which was inspired by a movie btw), does just that. If you just can’t get enough of millennials, there is the Millennial Consumers ETF (MILN), which includes companies like Starbucks (SBUX) and Apple (AAPL), natch. Or if you really need some space, there’s the out-of-this-world ARK Space Exploration & Innovation ETF (ARKX). 🌕

Then there are… single stock ETFs? These combine forms of leverage to amplify the daily returns (either good or bad) of a single, specific company. They may not cause the next apocalypse, but when it comes to investing, adding leverage to a portfolio can be like playing with Dynamite. Boom! 🧨