Share markets might be in the jaws of a bear market, but we’re busy getting our jaws around Beer and Pie July. Sure, the timing is not great with a global wheat shortage and piping hot inflation shaking up beer prices. But at least one company thinks the economic slowdown could give it a bigger piece of the pie. 🥧 

Food maker General Mills (GIS) reckons they could receive a boost from at-home eating if we are going out less, behaviour they’re seeing more of. But given many of us Down Under are still making the most of our, ah-hem, ‘post-covid’ freedoms - proving once again that Kiwis can fly - Air New Zealand’s announced they’re getting on board Beer and Pie-palooza. Yep, they’re bringing pies to the skies on their new short-haul snack menu. 👩✈️ Another great reason to love pie-lots. 

Across the ditch, McDonald's (MCD) has #flexed their pie-game by dropping a ‘fancy-pants’ Crème Brulée Pie onto their menu. Shut up, Zeke! Crypto fans, though, might prefer to ‘invest’ in a delicious $TWINKcoin snack cake, courtesy of Twinkie maker Hostess Brands (TWNK). 

What better way to wash down all those tasty wheat-based delicacies than with a NEWBrew beer… made with recycled toilet water. 🧻 Apparently good for the planet and your gut. One stream of research reveals that lager beer could help support our 400 trillion gut microbes and may even reduce the risk of disease (or not 🤷‍♂️). That may be the kind of news brewers like brewer Molson Coors (TAP) could drink to, which had one of the best performing share prices of the S&P 500 in the first half of the year, with shares climbing 18%. Prost! 🍻 

And if you need to lift your spirits in this bear market, a trip to the Voodoo Ranger IPA Action Park might be the ticket with 136 acres of beer-powered fun, including the world’s first beer-powered flume ride. It sounds like the greatest thing since Duff Gardens, even if it is just a pub-licity stunt. 🍺