Hatch Weekly: Locked and Un-loaded? Dick’s Sporting Goods wins without guns
Normally if you pull products off the shelves that are core to a large chunk of your customers’ identity, you’d probably be shooting yourself in the foot. But good ole’ Dick’s Sporting Goods (DKS) took that risk and has spectacularly triumphed. Its call to ditch automatic rifles and high capacity magazines in the wake of the US mass shootings crisis could have truly hurt its bottom line, but instead, its share price jumped 17% with their latest earnings results.